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Marketing and compliance, for people who run practices.

Working notes on behavioral health marketing: what the rules actually require, what we see go wrong, and what we would do about it.

• October 12, 2026 · 23 min read

  Behavioral Health Marketing Laws: What Clinicians and Treatment Providers Need to Know

  Federal and state rules reach further into behavioral health marketing than most practice owners expect: referrals, advertising claims, privacy, testimonials, calls and texts, and online tracking all carry their own exposure.